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The Vespa in the list of Italy's Top 5 Icons

Updated: Dec 17, 2018

The Vespa has earned its place as an official icon of Rome, and with over 50 iterations during the past seventy years they’ve created a model to match whatever your taste may be. However, it isn’t just the Vespa’s incredible design that has contributed to it’s major success and icon status.


Photo by Sebastian Fröhlich Vespa Romance

The scooter first found it’s way into the hearts and minds of the public by entering into the Hollywood scene, through major films like Roman Holiday. From this breakout role, the Vespa quickly became the definition of freedom, social status and “la dolce vita”, which eventually led to it’s appearance in later films like Ciaro Diaro, and even Zoolander. In film the Vespa was a fun and cool companion shuttling its protagonists within their own universe of love, adventure, and hilarity. It has acted as the travel companion of movie stars on at least one thousand film sets from #Hollywood, Bollywood and European cinema since the mid-1950's, making it difficult to gain an exact census on how many appearances it has made.

Off-screen, movie stars have been spotted in the pages of magazines and local tabloids, riding their own Vespas while enjoying vacation in foreign lands or grabbing lunch in their hometowns. In fact, major Hollywood names like Raquel Welch, Ursula Andress, #GeraldineChaplin, #JoanCollins, Jayne Mansfield, Virna Lisi, Milla Jovovich, #MarcelloMastroianni, #CharltonHeston, #JohnWayne, #HenryFonda, #GaryCooper, #AnthonyPerkins, Jean-Paul Belmondo, Nanni Moretti, #Sting, Natalie Wood, #BrigitteBardot, Paul Newman, #AntonioBanderas, Matt Damon, Gérard Depardieu, Jude Law, Eddie Murphy, Owen Wilson and #NicoleKidman and many more have all been seen riding the famous scooter. * Due to it’s enormous history and understandable popularity, the Vespa has become synonymous with the word scooter but to truly understand it’s full impact in the film and in culture, we suggest visiting the #Piaggio Museum. Here you can learn from the makers themselves, about how the Vespa was born and how it moved it’s way into the common knowledge of people all over the world. *Source: #Vespa and the Movies an Immortal Love story. Retrieved 13, 12, 2018, from www. wide.piaggiogroup. com.

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